How much do you spend on digital marketing? Most businesses spend between 7% and 10% of their annual revenue on digital marketing. In dollar terms, this often translates to $1,400 to $7,700 per month in Australia, depending on business size, industry, and goals.
👉 At Homer Digital Marketing, we offer packages starting from just $397, with a 30-day money-back guarantee and no lock-in contracts — so you can start without heavy commitments.
📊 How Much Do You Spend on Digital Marketing?
The question “how much do you spend on digital marketing” doesn’t have a one-size-fits-all answer — but there are industry benchmarks you can use to set a smart budget.
| Business Size | Recommended Spend (% of Revenue) | Typical Monthly Spend (AUD) |
|---|---|---|
| Micro Business (<10 staff) | 7% – 10% | $1,400 – $2,500 |
| Small Business (10–50 staff) | 7% – 10% | $2,500 – $5,000 |
| Growing Small Business (50+ staff) | 7% – 12% | $5,000 – $10,000+ |
These percentages help ensure your business stays competitive and continues to grow online.
💡 What Factors Influence How Much You Should Spend on Digital Marketing?
Several key elements can affect your digital marketing budget:
- Business Goals: High-growth goals often require bigger budgets.
- Industry: Competitive industries (like finance or e-commerce) generally need more ad spend and strategy.
- Target Market: B2B marketing can cost more than B2C due to longer sales cycles.
- Marketing Channels: SEO, PPC, social media — costs vary depending on where you focus.
- Geographic Reach: Local campaigns cost less than national or global reach strategies.
🧠 Pro Tip: It’s better to invest steadily and consistently than to spend big sporadically.
📚 Related Resources:
- What Is the Average Fees for Digital Marketing?
- How Much Does It Cost to Hire a Digital Marketing Company?
🚀 Start Small, Scale Smart — Packages from $397
If you’re unsure how much you should spend, it’s smart to start small and scale up as you grow.
At Homer Digital Marketing, we offer once-off and monthly packages starting from just $397.
✅ 30-Day Money-Back Guarantee: Not satisfied in 30 days? Get a full refund.
✅ No Lock-In Contracts: Stay flexible — scale your investment based on results.
👉 Explore our digital marketing packages here
🧠 FAQ: How Much Do You Spend on Digital Marketing?
1. How much should a business spend on digital marketing annually?
Most businesses spend 7% to 10% of annual revenue on digital marketing to maintain growth and visibility.
2. What’s a good monthly budget for digital marketing?
For small businesses, a good monthly budget ranges between $1,400 and $7,700, depending on goals and industry competitiveness.
3. Can small businesses start with a lower budget?
Yes — small businesses can begin digital marketing with as little as $397 per month, and scale as needed.
4. How do I decide where to spend my digital marketing budget?
Focus on channels like SEO, social media, and PPC — or let an expert agency help tailor a plan to your goals.
5. Does Homer Digital Marketing offer flexible packages?
Yes — we offer flexible, risk-free packages with a 30-day money-back guarantee and no lock-in contracts.
