Our Case Studies
Our B2B Case Studies
Jane Lehman. Legal Solutions For Small Businesses
When we met Jane, her LinkedIn profile was… fine. Not bad or wrong, but completely forgettable. She had a solid offer, but her profile didn’t make that obvious. It wasn’t compelling or clear either. So people scrolled past. We rebuilt her profile to do one thing properly. Make it instantly clear who it’s for, what it solves, and why it matters. No cleverness. Just complete clarity. The result? Her visibility jumped more than 10×. And more importantly, she started getting seen and heard by the right people. Not louder or busier, just understood.That’s the difference between having an offer and signalling it properly.
Sam – From Invisible on Google to Inbound on Autopilot
When we met Sam, she wasn’t struggling because she was bad at business. She was struggling because she was invisible. At the time, she was relying on Airtasker to get work. Competing with dozens of others. Replying fast just to stay in the running. Always chasing. She was good at what she did, but Google had her buried. Her business was sitting in 68th place. We rebuilt her Google profile properly – categories, suburbs, language, trust signals and then left it alone. A few months later, she hit 14th, and the phone started ringing. She now sits at #4, and every inbound lead she gets comes from Google
Sharon – From Posting to Being Followed
When Sharon came to us, she was already active on LinkedIn. She was posting consistently and knew her subject well, but it wasn’t converting into momentum. People were reading but only a few were sticking around. The issue wasn’t effort or expertise. It was how her authority was structured. We rebuilt her positioning and launched a LinkedIn newsletter designed to give the right people a clear reason to follow – not just read. Within 60 days, Sharon gained 800 new subscribers. Not through ads or hacks. Just clearer authority signals landing where they should. Once her visibility was structured properly, attention followed
Nicole — From Niche Expert to Global Visibility
When Nicole came to us, she had deep expertise. What she didn’t have was reach. Her work under Holding Onto Hope mattered, but it wasn’t travelling far enough, or consistently enough, to support real growth. At the time, her LinkedIn presence sat at around 240 connections. The problem wasn’t content. It was visibility working in isolation. So instead of chasing posts or tactics, we connected the foundations… positioning, platform structure, and authority signals, so everything reinforced everything else. Over the next six months, Nicole’s LinkedIn audience grew from 240 to over 5,000 connections.
Julie Cini – Miss Bella Bridal Melbourne
Julie came to us with stock on the shop floor that needed to move. So we didn’t warm people up or build awareness.
We ran a tightly targeted Facebook ads campaign aimed at brides already looking for discounted gowns in Melbourne. Julie invested $1,250. Within three weeks, it generated $15,000+ in sales. Once demand was proven, ongoing campaigns made sense.
Miss Bella Bridal now operates two stores, with plans to expand further. When visibility is applied at the right moment, it doesn’t educate. It converts.
Yunior — Visibility That Compounds Over Time
Yunior runs Massage Chair Heaven. When we started working together, the goal wasn’t quick wins or campaigns. It was visibility that would keep working. So instead of chasing spikes, we focused on building depth — content that answered real buyer questions, showed up in search, and quietly did the selling. Day by day, his site built authority. Blogs stacked. Search visibility grew. Buyers found answers before they found competitors.
Over time, that visibility turned into consistent sales without relying on promotions or constant pushing.
When visibility is built properly, it compounds.