In Australia, most small businesses spend between $1,200 and $7,000 per month on digital marketing. Spending depends on business size, goals, and how competitive their industry is.
👉 At Homer Digital Marketing, we offer digital marketing packages starting from just $397, with a 30-day money-back guarantee and no lock-in contracts — designed for smart, sustainable growth.
📊 How Much Do Small Businesses Spend on Digital Marketing?
The answer depends on several factors:
- Revenue size
- Growth goals
- Marketing mix (SEO, ads, social media, content marketing)
Average Monthly Digital Marketing Spend:
| Business Size | Typical Monthly Spend (AUD) | What It Covers |
|---|---|---|
| Micro Business (<10 staff) | $1,200 – $2,500 | SEO basics, limited social ads, simple content creation |
| Small Business (10–50 staff) | $2,500 – $5,000 | SEO, PPC campaigns, active social media, email marketing |
| Growing Small Business (50+ staff) | $5,000 – $7,000+ | Full digital strategy, Google Ads, remarketing, advanced SEO |
If you’re wondering how much small businesses invest in digital marketing to stay competitive in 2025, these numbers are a realistic starting point.
💡 What Factors Influence Digital Marketing Spend for Small Businesses?
Several important factors impact how much small businesses spend on digital marketing each month:
- Revenue Goals: Higher targets demand more visibility — and budget.
- Industry Competitiveness: B2C industries like retail or health tend to need bigger ad spends.
- Marketing Mix: More channels (SEO + PPC + social) mean more investment.
- Geographic Reach: National campaigns cost more than local-only strategies.
- Campaign Quality: Smart, well-targeted campaigns lower costs per lead over time.
When planning how much your small business should spend on digital marketing, align your budget with your revenue and growth targets.
🚀 Start Smart with Risk-Free Digital Marketing Packages
If you’re concerned about how much small businesses invest on digital marketing, we make it simple and accessible.
At Homer Digital Marketing, we offer once-off and monthly packages starting from just $397 — ideal for small businesses that want results without big upfront costs.
✅ 30-Day Money-Back Guarantee: If you’re not happy, you get a full refund — no questions asked.
✅ No Lock-In Contracts: Flexibility to scale up or down as your business grows.
👉 Explore our digital marketing packages here
🧠 FAQ: How Much Do Small Businesses Spend on Digital Marketing?
1. How much do small businesses typically spend on digital marketing?
Most small businesses spend between $1,200 and $7,000 per month on digital marketing depending on size and marketing goals.
2. What percentage of revenue should small businesses invest on digital marketing?
Many small businesses allocate 7% to 10% of their annual revenue to digital marketing to maintain growth and brand awareness. Visit our blog for more info on this.
3. What services are included in small business digital marketing budgets?
Typical services include SEO, Google Ads, social media advertising, content creation, and email marketing.
4. Are there affordable digital marketing options for small businesses?
Yes, digital marketing packages starting from $397 make it accessible for small businesses to get started without large investments.
5. Does Homer Digital Marketing offer guarantees?
Absolutely. Every package comes with a 30-day money-back guarantee and no lock-in contracts, helping small businesses grow without pressure.
