The amount you should pay a digital marketer depends on whether you hire in-house, freelance, or agency support. In Australia in 2025, costs typically range from $100 to $350 per hour for freelancers, $5,000 to $14,000 per month for agencies, and $75,000 to $165,000 per year for in-house roles.
👉 At Homer Digital Marketing, we offer once-off and monthly packages starting from just $397, with a 30-day money-back guarantee and no lock-in contracts — so you can get started without a big commitment.
💼 How Much Should I Pay a Digital Marketer for In-House Roles?
Hiring an in-house digital marketer gives your business dedicated support. But how much should you pay a digital marketer for a full-time role in Australia?
Typical salary ranges in 2025:
- Digital Marketing Coordinator: $75,000–$90,000 per year
- Digital Marketing Executive: $90,000–$100,000 per year
- Digital Marketing Manager: $110,000–$165,000 per year
- Digital Project Manager: $100,000–$135,000 per year
Costs can vary depending on experience, location, and the scope of responsibilities.
🧑💻 How Much Should I Pay a Freelance Digital Marketer?
Freelancers offer flexible, project-based expertise without the long-term commitment. So how much should you pay a freelance digital marketer?
Typical rates:
- Hourly Rates: $100–$350 per hour
- Monthly Retainers: $1,000–$20,000 depending on services like SEO, content marketing, or advertising campaigns
Freelancers are often ideal for businesses that need short-term support or specialist skills.
🏢 How Much Should I Pay a Digital Marketing Agency?
Digital marketing agencies provide access to a team of specialists under one roof — but at a different price point.
- Hourly Rates: $130–$250 per hour
- Monthly Retainers: $5,000–$14,300 per month for comprehensive services
- Project-Based Pricing: $6,400–$10,000 for specific campaigns
Agencies are a good choice for businesses needing full-service support across multiple marketing channels.
📊 Summary Table: How Much Should I Pay a Digital Marketer?
| Service Type | Typical Cost Range (AUD) |
|---|---|
| In-House Salaries | $75,000–$165,000 annually |
| Freelancers | $100–$350 per hour |
| Agencies | $130–$250 per hour / $5,000–$14,300 monthly |
🚀 Start Smart with Low-Risk Digital Marketing Packages
Not ready to commit to big agency fees or long-term contracts? No problem.
At Homer Digital Marketing, we offer once-off and monthly packages starting from just $397 — designed to get you real results without a big upfront commitment.
✅ 30-Day Money-Back Guarantee: If you’re not satisfied with the results in the first 30 days, we’ll refund you — no questions asked.
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Whether you’re starting small or scaling up, our flexible packages grow with your business — risk-free.
👉 [Learn more about our packages here]
🧠 FAQ: How Much Should I Pay a Digital Marketer?
1. What is the average hourly rate for a digital marketer in Australia?
The average hourly rate for a digital marketer in Australia is between $100 and $350, depending on experience and services offered.
2. How much should I pay an agency for digital marketing?
Agencies typically charge $5,000 to $14,300 per month, depending on the range of services and campaign complexity.
3. Is it cheaper to hire a freelancer or an agency?
Freelancers are usually cheaper on a per-hour basis, while agencies offer a wider range of services and team capacity.
4. What factors influence how much a digital marketer charges?
Fees depend on the marketer’s experience, specialization, project scope, and market demand.
5. Does Homer Digital Marketing offer low-risk packages?
Yes, we offer once-off and monthly packages starting from $397, with a 30-day money-back guarantee and no lock-in contracts.
