How is AI Being Used for Content Creation in SMB? (Part 1)
AI is being used for content creation in SMBs worldwide. From general brainstorming and idea creation, to automation, businesses are embracing this new technology head on. However, not all businesses are quick to adopt AI. Many companies are still grinding every day, trying to come up with ideas. They are doing their best to write, but often just give up because it’s all too hard. So, what can businesses do about this and how can they embrace AI to help? Let’s find out.
How is AI being used for content creation in SMB?
In this article, we will focus on gaining an understanding of AI content creation and look at the benefits of it for SMBs. Many businesses use AI as a solution to streamline their content creation efforts.
AI offers tools that can help SMB’s scale content creation without compromising quality. Sure, AI can produce poor content, but it’s more about input in, input out. It is a computer after all. One of the most important things to note is that AI is not “replacing” human creativity. It’s simply augmenting it by handling repetitive tasks and optimising content.
Understanding AI Content Creation
How AI is being used for content creation in SMB is really mind blowing. Basically, AI content creation involves software generating text, images, audio and videos. Using technologies like natural language processing (NLP) and natural language generation (NLG), it’s able to mimic human language and creativity.
AI models can analyse data patterns to generate content based on prompts provided by users. For example, Jasper can create content by analysing keywords, descriptions and other input data. This generates high-quality content in seconds.
So, what part does human input play in the creation of AI content? You have to tell the AI what you want it to produce. This can be a frustrating process to start with. AI isn’t always accurate and can easily spit out garbage. However, like anything new, your prompts will improve over time.
When marketers input clear descriptions, tell the AI in what tone of voice they want the content to be written in and share key elements to guide the AI in the generation, they can quickly get what they need. Also, continuous feedback from users help the AI tools to improve the output over time. So, it’s really a two way street with both parties helping the other.
Benefits of AI in Content Creation for SMBs
Time And Money Savers using AI for content creation in SMB’s
Firstly, and maybe the most obvious benefit for SMBs is the time that can be saved when they embrace AI for content creation. AI can automate tasks like social media posts, blog articles and email campaigns. Using fewer human resources for content creation means that SMB’s can save not only time, but money as well.
Having AI handle repetitive tasks allows human creators more time to focus on more strategic and creative aspects. Personally, I use AI to help with consistency. Not only does AI help me come up with creative ideas, it also schedules my posts daily. This means that no matter what is happening in my life, a post will appear on LinkedIn, Facebook and Instagram at 7:30am sharp – Monday to Friday. This alone helps me greatly.
Enhanced Content Quality
Using tools such as Grammarly helps business owners write well. Grammarly (I used this years ago in my copywriting business) will help you enhance your grammar, tone and style for a consistent effort.
AI tools provide SEO – optimised content helping SMB’s improve their chances of better search engine visibility. AI can help a SMB repurpose and refresh existing content, ensuring it’s relevant.
Increased Output and Scalability
Along with saving time, helping with consistency and aiding SMBs to write better, what else can AI be used for in content creation for SMB’s?
AI can assist businesses to produce more content in less time. It can create multiple versions of content, which is tailored for different platforms. This can be extremely beneficial for a SMB who is posting on more than one platform daily. AI can create different versions of the content in seconds. It would take a talented writer hours to do the same job.
AI can also ensure that content is more detailed and comprehensive by analysing competitors’ articles. Take a writer who is writing on an unknown subject. The smart move would be to feed similar articles into AI and have it produce a summary in bullet points. This could take out hours of time in research alone. It’s all about how you use AI for content creation for your SMB that makes the difference.
Brainstorming and Idea Generation
Using AI in content creation for idea generation is one of the biggest things I use it for. It’s not easy to come up with relevant ideas that will spark your ideal client 20 times a month. With AI though, the process is made simple and easy. I simply choose a topic for the month, explain the problem we’re solving, and it spits out the ideas.
Still not sure what to write about? Don’t worry, AI has got you covered. AI suggests popular topics and questions, providing you with a solid foundation for your content creation. It is important that you fact check the information being provided though. AI isn’t 100% guaranteed to get it right, every time.
Automating Content Creation
Tools like Jasper and Writesonic help you automate the drafting of various content types, including blogs, emails and social media posts. Jasper is particularly effective for specific business use cases such as generating high-converting landing pages.
Imagine the time these programs can save the SMB owner, not to mention the creative genius it helps an average SBM owner have.
Enhancing Existing Content and Improving New
How is AI being used for content creation in SMB? It’s not just about creating new content. AI can help you repurpose content used in the past as well. Have a particular piece that did well, turn that content piece into five new pieces to enhance the reach.
AI tools like Phrasee can provide incredible insights and suggestions to help SMBs improve their marketing copy. Creating ad creatives that stand out from the crowd is vitally important in today’s noisy environment. Need to come up with a killer email subject line? AI can really help you find what will hook your ideal client into opening that email.
AI tools can help the SMB owner with so much. It can help them with paraphrasing, proofreading and fixing mistakes to ensure a high-quality output. It’s so important to ensure that the content you are producing is error free and showcases exactly what you do for your clients. With the help of AI, you can ensure that happens in record time.
Visual and Multimedia Content Creation
Ever seen a video made entirely by AI? It’s happening daily. Tools like Midjourney and DALL-E are creating stunning visuals for all types of SMBs for marketing and social media.
Don’t want to appear on camera to promote your business? These days, the need for that is becoming less and less. Programs like Synthesia use AI to generate video content, and one of their main features is using avatar-based talking head videos. Imagine being able to create your own avatar that looks like you, and sounds like you?
Hyper Personalization
Using AI to analyse data so that you can personalise content tailored to your ideal client is a great use of its abilities. AI can analyse the data in seconds, something that could take an expert many hours. It can identify customer behaviour and helps SMB’s create content that will hit the mark with their target audience.
AI tools like ChatGPT can create highly personalized conversational experiences by leveraging vast amounts of data and advanced natural language processing (NLP) techniques. When used effectively, these tools can tailor interactions to individual users based on their preferences, behaviours, and previous interactions.
Conclusion
In this article, we’ve touched on how AI is being used for content creation in SMB. This subject is far larger than just one article.
Today we focussed on understanding exactly what content creation using AI is. We explained what could be created with AI and how you could utilise it to your advantage.
We talked about the advantages for SMBs who use AI in content creation, such as time saving, enhanced quality content, increased scalability, brainstorming, automation, repurposing and much more.
In our next article, we’ll discuss the best practices for leveraging AI in content creation, and help you identify some popular AI tools on the market. We’ll also address how to overcome challenges and take ethical considerations into account.
We hope this first part has helped you gain an understanding of how AI is being used for content creation in SMB’s. If you need help with your content creation, reach out.
Even with all the AI tools available, many businesses may still find it difficult to use. Our team can help you not only create your content but use AI to schedule it for you as well. Reach out to us here.
